Samsung Galaxy A8s is technically the world's first smartphone with the front camera placed beneath the display area. The special gradient-frame anodize and camera ring deco design gives the A8s a unique look and feel. It was designed specifically for young Asian consumers, and thoroughly considered their usage habits and aesthetic preferences. A8s comes in two color patterns designed for women: pink blue and pink yellow. The intention of the design is to respect and recognize the independent status of contemporary Asian women.