Symrise is a global provider of aromas and fragrances, cosmetic raw materials and substances, functional ingredients as well as product solutions for improved sensor technology and nutrition. For AgroProdMash, a trade show in Moscow, we developed a key visual to communicate the competencies around taste solutions of Symrise. The main background is economic pressure to deliver it all: affordable, tasteful meat products of good quality. Cost-effective ingredients with value-adding properties are key to master the challenge. A huge variety of local meat products require a perfect composition of functional and flavorful ingredients.