WÜSTHOF, one of Germany’s most renowned knifemakers, premiered with its new brand presence at the Ambiente trade fair in Frankfurt. Milla & Partner developed a concept based on the motto "Discover the Moment of Cutting". This design principle is the basis for the entire exhibition stand design. The entire stand symbolizes a perfectly executed cut: four oversized upright blocks connected by oblique cutting edges. Spread throughout the stand, they refer to each other, and a dynamic overall picture emerges. The process of cutting is exaggerated, reflecting the high quality of WÜSTHOF's products.