The biggest selling point of this Chinese white spirit is the outstanding quality of water used in its brewing. The theme of this product, “XiJinQianHua,” is another key feature, which means a natural look devoid of any flamboyance. To illustrate the ancient oriental philosophy behind this concept, our package design's box label is shaped like a large water drop. Abstract patterns adorn the bottle with a small fish “swimming” around the bottleneck that adds an eastern aesthetic to the design. The beverage is also sold in a four-bottle set, each with a different design in an effort to engage consumers more.