Digitalization offers ever more and more possibilities. Abraxas offers an orientation in the complex digital world and accompanies its customers in focusing on the right developments and solutions. This functioning as a guide and orientation aid forms the core idea of the new brand identity. Simple, clear and striking elements lend the brand its typical, groundbreaking character. Generously applied typography is blended with strongly simplified and communicative icons and concise and signal-like colour surfaces. The visual world is based on authentic images.