Many of the greatest successes were born of initial errors and failure. The Museum of Failure in Carson City, USA presents a large collection of failed products. Because for every great success like the iPhone, there were more than a few potential Edisons who failed. The corporate design for the museum plays with the idea of failure giving birth to success. The logo design merges two classic symbols: a green tick representing a correct answer, and a red X representing an error. The result is a green X, representing the creative power of failure, in the acronym MOX, shorthand for Museum of Failure. Throughout the museum’s communication, the green X is used to cross out red images of failed products.