On the occasion of its 50th anniversary, the Architekten- und Stadtplanerkammer Hessen is revising its own brand identity in a multi-stage process. The acronym 'AKH' becomes the central logo element, depicted in large, black block letters. A special highlight: The letters appear in varying constellations, thus generating new, exciting spaces. The CD gains a lighter, more up-to-date and more flexible appearance. The result is a large number of different correspondence media, including a website that focuses more on the chamber's areas of expertise.