We hustle through our life, ignoring its beauty. Loneliness becomes one of the common characteristics for modern society. To take steps against this loneliness, key's coffee is dedicated to creating a place to express emotions: in key's coffee, you can taste a cup of hand-grinded coffee, slow your roll and have a conversation with yourself or with someone else. Given the original intention of thinking positively, key's coffee will inevitably continue to develop, letting the brand take root and become a place where we can return to life.