New technologies and a mindset shift toward design experiences are reframing the expectations for individualization and personalization in bathroom fittings. Atrio Private Collection is Grohe’s answer to letting consumers add a personalized touch to the creation of their bath environments with a wide range of design aesthetics, from minimal to classic. The consumer creates a personalized design by selecting exclusive levers, material inserts and colors. By doing so, each individual can create their own private ATRIO design.