Unlike most TV boxes, Chips~chips is designed not to be an impersonal and boring object that users prefer to hide from sight. Instead, it’s a highlight of your room, thanks to its friendly shape, pastel colors, and appealing haptic finish. Inspired by the potato chips we love to munch on while watching TV, it creates an emotional connection with the user. Adopting the same form and color, the remote control and TV box share a link even when placed apart from each other, making it instantly stand out from the crowd.