Beijing Fengshou Wine Co., Ltd. was founded in 1979, one of the earliest established wineries in China, Fengshou wines are made with old vine grapes that have been cultivated since the winegrowers got their start over 40 years ago. The designer used the image of old vines and sprouting plants as the central design element for the wine label. The flowing, dry-ink illustrations express the vitality of the old vine grapes and their tenacity, opening a new modern chapter for this meanwhile established brand.