The 3sat culture and science television broadcaster is a joint program of the four public broadcasters of Germany, Austria and Switzerland. The new look should be visualized by an intelligent and distinctive production of the brand core of 3sat – experiencing the world in an inspired and informed way. The 3sat logo is the center of the new broadcaster’s design: The 3 is made up of three parts that playfully break up into the on-air elements and then reassemble into a unit over and over again. The specifically developed ‟3satHurme” font adapted to the logo now replaces the ‟Gill sans” used since the start of broadcasting.