Our packaging design brings an element of fashion to the anchovy, making it a nice gift for a broad audience, including young people. We designed the packaging to have a pro-environmental look and attract consumers who are concerned about the environment. Such a design supports consumers in their concerns about the planet. The packaging material is also highly environmental. No micro plastic or glue is used but just sheets of recycled paper, which also cuts down shipping costs. The closing on the paper handle keeps the smaller packages inside from shifting around.