Eating is obviously an important aspect of daily life on campus and therefore the corporate identity of the adidas Group. EIGA developed the concept for six individual food brands and the design of their food counters. The food brands M’EAT, SPICE, MIYO, RYE, ROOT and CIAO combine international food trends and regional cuisine. Each restaurant brand promises a special journey through flavors and tastes. The design of the wordmarks is based on the adidas Group’s brand typeface and thus adds a clear reference to the overall appearance. The concept was planned to be expandable and internationally applicable from the very beginning.