A design contest driven by Roca, a global benchmark in bathroom products, which challenges students and professionals under the age of 30 to create original products related to the bathroom space in just one day. Born in Spain in 2012, it is now held in 15 countries and 18 cities. Each edition is evaluated by an internationally recognized jury that presents four awards, one focused on sustainability. As a global communication tool that aims to promote young talent, the contest positions the brand positively among young professionals in several locations, due to the common format and visual identity regardless of where it takes place.