L7A is an OLED TV designed as a sculptural living-room item. The built-in large Hi-Fi soundbar is its most distinctive feature. Turning on the L7A becomes a charming ceremonial event as the slim OLED main screen rises elegantly to reveal the speaker. The OLED sub-screen shows secondary information to ensure the cleanness of the main screen and no distraction to users. The back and stand are designed to manage and cables ensuring an integrated and tidy look.