This packaging design uses a square box shape primarily made of natural wood chips. The tea is packed in three plain wooden cartons. The design doubles both as a product display and a message that communicates purity and the natural, high-quality methods used to produce this tea. The design also relies on Chinese calligraphy characters and seals as ornaments to tell the product's story and concept. Tea and calligraphy have a long history and complement each other while showcasing the characteristics of the product for consumers.