The design concept references the book as a metaphor, also drawing from Chinese tradition. The store space has been designed as another world or book to communicate with the real world we live in. Sheet walls delineate the entire space, transforming the room into a huge installation. The walls effectively merge together design studio and bookstore, transforming the space into a maze that communicates the inherent quality of the book itself. The store invites visitors to travel inside and explore, with tunnel-like corridors that pulls the visitor in, just as a book does.