'Cheongnyeon' is a Korean word meaning 'blue years,' and refers to a young person in their 20s. We have selected 'Cheongnyeon's special coffee' as the core brand value of the Cheongnyeon Coffee Lab, and have decided that 'Specialness Within Naturalness' can be the ideal concept to express the core value of this brand. A clear and intuitive design which avoids excessive decoration, flourish, and embellishments, matches the pure, passionate, and adventurous image of 'Cheongnyeon.'