We were in charge of branding the co-working space “point 0 marunouchi”. The scope of the branding project encompassed everything from the logo, visual identity, graphic and web design to the development of the signage and a wayfinding system. The neutral design code is derived from the idea of “finding the solution in-between”, a reinterpretation of the “symbiotic biophilia and technology” of the space. Utilizing a combination of pictograms and typography on the doors, neon signs next to greenery, and botanical wall art in the meeting rooms; through contrasts and juxtapositions, we sought to visualize the harmony between biophilia and technology.