Green City’s mission is to change cities to make them greener and more livable. In everything they do, from urban development consulting projects to green electricity from its own power plant, the message is always "We are the energy of a green city". In order to carry this motto credibly into the world, it becomes the type style of the new visual identity. Stylized urban structures merge with the corporate typeface Green City Replica and become the unmistakable logo. It offers a constantly high level of recognisability while remaining dynamic and flexible. The new brand reduces complexity and creates the greatest possible synergy effects.