XIU JIN ZHI YUAN
行业分类
品牌
This mooncake box uses imagery from the traditional Chinese Mid-autumn Moon Festival in a bid to reach a younger audience. The exquisitely crafted, premium gift box combines the phases of the moon with an abstracted peacock flaunting its full fan of tail feathers. The bright yellow on a dark background is a reference to the unique beauty of mid-autumn moonlight. The packaging aims to bring users an interactive experience and an awareness of Chinese cultural traditions.
设计公司
Hi Chuang brand culture creative design studio
设计师
Hai Yang Zhang
设计奖项
颜色
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