The Collection embodies KitchenAid's unmistakable design heritage and bold use of color and distinctive motifs. The visual language of its small domestic appliances is now reflected in the built-in appliances, including the iconic medallions present on the handles. The black stainless steel emphasizes other iconic elements such as knobs and the polished chamfered frame, which reflect the craft and "Maker ideology" which are intrinsic to the KitchenAid brand. Thus, the red medallions on the handle are a validation of the quality that is expected by KitchenAid's 'Maker" audience.