The P-touch Candy is a label printer targeted at Chinese women in their late teens and early twenties. In combination with its smartphone app, it makes easy work of editing, printing, and sharing content. Readily portable thanks to its compact size, which fits into the palm of the hand, this device makes it easy to create a huge variety of fashionable tapes. The iconic shape is based on a tape-roll motif and its muted color scheme and surface texture are delicate by design, chosen to complement cosmetics and fashion. Brother has created a design that will appeal to young women, finding a place on their desks alongside their favorite accessories.