BOMAPP is a mobile insurance distribution platform with an intuitive, youthful and bright look and feel, designed to appeal to users in their 20s and 30s. Our design also aims to change people’s perception that insurance is complicated. With BOMAPP, users can access information more quickly. For complicated information, we used a simple layout, making it easier to understand. Likewise, our app design focuses on accessibility to insurance and improved service usability. In response to ever changing consumer needs, BOMAPP was developed as a modular system.