Uozhe wine is a ten-year-old yellow mellow wine. The product's primary association is that of purity. The packaging reflects "pure" through its simplicity, letting the true nature of wine come to the fore. The interior of the box is a pure light gray that sends a message of premium quality to consumers. This spirit is made from the Guizhou local chili. The illustration is an exaggerated personification about the spiciness of the chili after eating, which lends the product an element of play. The unique packaging design makes the product stand out on the shelf, beckoning customers to purchase.