Red Dog Culture House is a South Korean animation studio. When they reimagined themselves as a “leading subculture company” and adopted new core values, we helped them carve a new path to differentiate themselves on the market, and initiated an integrated rebranding process. We emphasized the brand’s character and familiarity with an intuitive new logo and the symbolic “red dog” symbol. A powerful brand identity for Red Dog Culture House was created, allowing studio artists to personalize their business cards, badges, and other company-issued items to customize their own version of the “red dog”, increasing company pride and sense of community among staff.