HODRMEN is an expert in skincare products, addressing issues facing men’s skin in Asian subtropical climates. Based on a human-oriented approach, we have provided new techniques for men to care for their skin for the Asian market. With a warm and sincere manner, we developed an identity system of the brand in order to deliver professional skincare knowledge to consumers. HODRMEN has developed a unique identity with Oriental elements. Its powerful trademark consists of a symbol and logotype, which is distinguished from the typical wordmark to enhance better recognition among hte men’s skincare market.