JUNGSAEMMOOL BEAUTY is a brand that pays tribute to the expertise of makeup artist Jung Saem Mool, the creator of the K-beauty Craze. We’ve designed our products to reflect three key words: Professional Brand, Nude Makeup and K-Beauty. The packaging design is modern and simple and sends a message that even though these are professional makeup products, anyone can use them with ease. We studied the skin color of Korean women and then translated our findings into an entire product line of nude makeup. And we’ve differentiated our products from others by making them easy to hold in one hand as well as open and close the cap.