This packaging was designed for orange-flavored candy products. The priority of the design concept was to make this feature immediately recognizable. To do so, the designers created an entirely new packaging structure, a double-semicircle box. The two semicircle parts can merge into a complete orange shape. What's more, Scodix 3D digital enhancement was used to create hyper-realistic printed graphics. The overall effect is of creating a genuine affinity to the product and immediate association with fresh zesty oranges.