Chengdu’s famous delicacy – cured bacon – it a popular gift that visitors like to bring home from this province. This new packaging was specially designed for sales in specialty stores. Since the product is being purchased a gift, the packaging goes to extra lengths to emphasize its unique value. The package conveys the production process of bacon with the story of the growth of the pig, using a unique storybook form to generate interest. The packaging design is very novel, and the story of Uncle Pig very interesting for young and old.