The website for the Audi 2014 Annual Report is designed to be responsive and optimized for common devices. The content of the digital version of the Annual Report corresponds to that of the printed product. The articles are supplemented with additional content including videos, interactive graphics, additional photos and information produced exclusively for the Annual Report. The statements and tonality of the stories are illustrated and emphasized with animation, without the effects upstaging the content. The layout follows that of the print design, ensuring a consistent appearance and high recognition across all channels.