The design of the TUI Cruises app takes the user visually "on deck" – before and after the trip. With the multi-screen concept, the traveler is visually accompanied on all smart devices throughout the entire customer journey. The UI design suggests specific holiday feelings in the usual high-quality luxurious design. The digital brand management of the premium cruise operator is visually integrated. The UI design covers the complete user experience, from the source of inspiration to the purchase decision.