Originating in the notion that "if something we want isn't available, then we'll make it ourselves," GRiD is a new brand that insists on design quality and originality. Their creations are meant to be "things that the creators would want to have," and the makers intend these design-oriented products to carry their message not just to Japan but to the world. The first of their products is the TAG USB memory key. Like a tag, it can be looped around itself to hang from the handle of a bag or from a belt in a go-anywhere design that can be accessed with ease for use at any time. It has also been adopted for use as a promotional item by Adobe, Speedstar Records, and others.