The eight oak hardwood floors in the new Karelia Impressio collection attract attention through their innovative surface treatment. They are different enough to be interesting in a very variety of ways. They combine innovative product design with contemporary trends in interior design. Gold and platinum tones lend a particular aura of luxury to Stonewashed Gold and Stonewashed Platinum, whereas the unusual “faded” look of Black Fade gives a floor direction and dynamism. Volcanic Ash highlights the shapes and proportions of the surrounding architecture in a photogenic and graphically exciting way. On the other hand, the silky black surface of Liquorice is particularly suited to home cinemas. The typically Scandinavian white of Sugar makes a room seem larger without overpowering the character of the wood. The intense patina of Aged Silky almost makes it appear to be three-dimensional and, finally, the elegant grey shimmer of Aged Stonewashed Ivory balances the warm brown of the oak. The sample range in the Karelia Impressio collection opens up previously unthought-of possibilities for interior design.