In the development of the hand-held blender Blendia, importance was attached to light weight and comfortable handling. An innovative idea forms the basis of its special feature, an attachment the form of which reminds of a small nozzle: with this emulsifier, dressings and mayonnaise of particularly smooth and long lasting consistency can be produced. The design of the hand-held blender Blendia is based on the shape of a cylinder, the properties of which provide the opportunity to house different features, such as a user-friendly interface, a grip, an attachment case and a cradle.