The rockaRoo is a dynamic infant swing that moves the pivot point below the seat. With its compact dimensions and the distance that the baby’s head maintains from this pivot point, the seat increases the infant’s sensation of motion. It is more effective than a conventional swing and thus more soothing. Attention was paid to every detail, from noise reduction to seat fabric. The seat base is sculpted with sophisticated surfaces and tension lines inspired by the automotive and electronic industries. The user interface is minimal and intuitive.