The Blackmagic URSA is a high-end digital cinema camera designed specifically for the production of feature films and documentaries, as well as for news gathering. The user can personally upgrade the image sensor and lens mount and thus adapt the camera to future technical innovations. Its durable, CNC-precision-machined aluminium casing and uncompromising aesthetic design characterise the camera as a professional tool whose performance and reliability can be trusted, even in difficult production environments.