The purpose of this showroom is to focus attention on the important aspects of the design of the products on display. The chief feature of the concept is “art and reading”. The products displayed reflect an elegant lifestyle that can be read just like a book. Inspired by the curved lines that pages of books show when they are turned, the design uses playful elements made of wood, steel, terrazzo and fibre-reinforced plastics. They create an environment that is white, pure and artistic, where the boundaries between the individual rooms become blurred.