The PremiumContact 6 car tyre family includes over 100 tyre sizes for various vehicle models. When designing, focus was laid on the development of a pattern which gives the tyres a distinctive appearance while making them scalable for all sizes. Prominent macro blocks on the outside shoulder assure good control when cornering. The crystal design of the sidewall visualises the premium approach. Furthermore, the tyres combine enhanced noise suppression with a longer running time.