The innovations of the water pipe Jimmy’z Shisha address its user-friendliness – the capsule is simply inserted at the bottom of the device, then the start button is pressed – and its design, which is characterised by a clear, simple form. The water pipe is also very eco-friendly because the capsules contain neither tobacco nor coal or nicotine, but instead matcha and caffeine. The empty capsules can be returned to the manufacturer, so that they can be professionally recycled.