“My biggest challenge to date is also the most fascinating project I’ve ever worked on: creating a brand identity for Kia and thus giving the brand a family face,” says Peter Schreyer, chief designer at the South-Korean car maker Kia. The D-segment model Kia Optima combines a distinctive design with excellent handling characteristics and modern accents. A strong shoulder line, structured edges and powerful wheel arches give the Kia Optima an elegant and athletic appearance. A driver-oriented interior and high-tech attributes in the interior emphasise the comfort and elegance. The small but highly efficient engines with six-in automatic and manual transmissions underline the pleasure for driving.