Bicycle lighting is highly important for safety in traffic. Thus, it needs to be reliable and also easy to use. The design of the Reelight GO interprets a bicycle light in an innovative way as a mobile object that one can take anywhere. It thus successfully accommodates a modern lifestyle. With a simple appeal, this bicycle light consists of a magnetic fastener and the actual light unit. Both are united in a harmoniously appealing form language. Before heading off, the Reelight GO is simply clicked onto a magnetic base, which is permanently fixed to the handlebar or seat post. Once connected the light turns on automatically. Another well thought-through feature of the Reelight GO is that, when not in use, the front and rear light connect into one compact unit via magnets. In this way, they are always together and easy to transport in a bag or pocket. The design concept of the Reelight GO defines bicycle lighting as a functional and reliable object that one can carry in the pocket – it is easy to handle and thus fun to use every day.