Toponymy, in other words the knowledge of place names and their significance, is vital to find one’s way around a town, both, in terms of space and culture. This is why the materials used on street signs as well as their size and shape are so important. “Lost in Street” is manufactured using a phenol plastic with a white finish and CNC engraving. Additional inscription with a QR code has the advantage of making supplementary and explanatory information easy to access on demand.