The smartphones of the BlackBerry series by Canadian company BlackBerry are highly popular in particular because they allow personal data to be stored, processed and managed in an uncomplicated manner. The design of the Porsche Design P’9981 Black Smartphone presents itself as an impressive reinterpretation of the BlackBerry as lends the smartphone a luxurious tactile quality. The luxurious form factor of this smartphone is based above all on the design of the housing that features high-quality materials all around. It consists of a stainless steel frame that is encased in glossy black plastic and further enhanced by a hand-applied soft genuine leather backing. The high-quality look and feel of the materials is matched by the smartphone offering highly sensitive handling. Additional highlights include a black keyboard with innovatively wide keys that feel intuitive and pleasing to the touch. The keys have been ergonomically optimised for fast typing with less typos. In addition, all displays of the Porsche Design P’9981 smartphone from BlackBerry feature a crystal-clear touch-screen display that is highly responsive and offers smooth high-resolution rendering. The sophisticated design of this smartphone defines it as an object of engineered tactile luxury – it enhances everyday life by delivering a highly appealing touch responsive experience.