Since the 1970s, the 7-segment display has been the standard for almost all electrical devices that display numbers. It is a simple and efficient technical solution that however misses out on the elegance of a beautiful typeface. Script is based on the same display principle, but has re-arranged the segments so that the numbers take on a flowing, more organic quality. On the back of the clock are three recessed buttons to set the time, and holes to allow for hanging. However, it can also be placed on a table or desk using the stand built into the battery compartment.