The first juice bars were established in the USA back in the 1920s. They quickly gained in popularity since they reflected the increasing health awareness of that era. The Vita Juicer by Novis is a successful expression of the contemporary zeitgeist focused on a freshness-oriented diet. It has a clean and professional look. The device provides users with multifunctional options, since it can be used for juicing, pressing and blending. Thanks to the Vitatec, an innovative combination of citrus press and centrifuge, fruit and vegetables can be gently processed, conserving many nutrients in the juice. With the innovative conical citrus press, the juicer furthermore ensures that the fruit pulp is used in its entirety. It is operated by one easy-to-access control knob. Regulating the speed is not necessary, since the juicer does it automatically via an intelligent autospeed function. Easy cleaning is facilitated by patented drip protection. It prevents juice from leaking and thus keeps the kitchen clean. Furthermore, all parts that come into contact with the juice and the centrifuge, which can be dismantled into two parts, are dishwasher proof. With its smart and functional design, the Vita Juicer by Novis quickly becomes the heart of the kitchen – and constantly inspires users to create new fresh creations.