Durasafe is a leading supplier of premium-quality safety equipment. In order to reach end-users directly in addition to the business-to-business customers, the brief was to create a retail setting which would reinforce the brand market presence and create an enticing shopping environment. The entire storefront serves as a backdrop for an outsized Durasafe logo. Behind it, visitors enter an environment that is designed completely in black to make the multicoloured safety products stand out visually. The room is constructed with a double-storey, scaffold-like structure which offers presentation spaces and a lounge area.