With its “Wings of Sparkle” trade fair appearance at the Baselworld 2013 fair, Swarovski showed itself to be a master of lighting and offered visitors an intense experience of light. Spread over 2,000 sqm and two levels, the stand’s LED-lit facade consisted of over 250,000 mirrored hexagons. In a prominent location surrounding the trade hall’s atrium, it invited visitors to take a voyage of discovery through the crystalline Swarovski cosmos. The products of different parts of the business areas were artistically arranged in showcases that emulated the natural growth of crystals.