While not too long ago washing machines were plain, easy-to-operate household appliances, washing machines these days have turned into highly complex devices. The task of design is to make this kind of technology easy to understand. The WAY287W3 HomeProfessional SuperEco washing machine skilfully solves this requirement as it is not only easy but also intuitive in use. Featuring a high-resolution display with TFT technology, it offers users clear guidance with simple instructions. The appliance is operated via a rotary knob of purist appearance that clearly indicates the chosen programme at any time. This washing machine is part of the HomeProfessional series for demanding customers, which consistently follows a symmetric basic construction. The appliance thus possesses high recognition value, yet can easily be placed next to other appliances. Moreover, as it is equipped with an eco-silent engine and features sidewalls with anti-vibration properties, it runs very quietly. This is complemented by a smart electronic drive control. The overall effect is a successful merger of efficiency with tremendous cost-saving, power-consumption properties. This washing machine thus delivers a high degree of contemporary washing performance and convenience – turning the daily task of washing into a holistic experience based on good design.